P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (dog barking) 0:01 - Yahoo! 0:03 - Good news travels fast, 0:06 and here comes Terry Taylor, 0:08 to tell you what he discovered some time ago, 0:10 when he took part in a toothpaste test. 0:12 What did the scientists find Terry. 0:14 - That after two years, 0:16 my group had 21% fewer cavities with Crest. 0:17 - You know what the other group used? 0:21 - It was the Crest formula, 0:22 but without Fluoristan. 0:23 - You sure everybody brushed alike? 0:25 - Yeah, including after lunch at school. 0:26 - Tests, like Terry's make Crest 0:29 the only to toothpaste recognized 0:31 effective by the American Dental Association. 0:33 Here's the statement of their Therapeutics Council. 0:36 Crest has been shown to be an effective decay- 0:38 preventive dentifrice that can be of significant value... 0:41 when used in a conscientiously applied program of oral 0:43 hygiene and regular professional care. 0:46 In your dental program: 0:48 have regular checkups, watch between meal treats, 0:50 and brush often with Crest. Remember... 0:53 - There were 21% fewer cavities with Crest. 0:56

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