P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Now back to the Reagans, 0:00 where Mrs. Ronald Reagan is getting acquainted 0:02 with one of her younger guests. 0:04 - How old are you, lovely Susan? 0:06 - I'm three. 0:07 - My, you're quite a young lady. 0:09 I bet Mommy takes good care of those pretty teeth. 0:10 - Sure do, we're one of those families 0:13 who want fewer cavities. 0:15 - A real Crest family. 0:17 This is Mr. and Mrs. Don Morrow of Cleveland, Ohio. 0:19 Don was a toothpaste tester like Steve Curry, 0:22 whom you met earlier. 0:24 Not in the same test, though? 0:26 - No, not the same test. 0:28 But they ran it the same way with us old folks, too. 0:29 - (chuckles) I understand thousands of people 0:31 have tested Crest. 0:33 - Yes, here's a picture of some in our two-year test. 0:34 Nancy I see, half used Crest 0:38 and half used the same toothpaste, but without fluoristan. 0:41 - Right, we wound up with 34% fewer cavities with Crest. 0:44 - 34%? My, isn't that impressive? 0:48 You know, nine years of tests like Don's and Steve's 0:52 have made Crest the only toothpaste recognized effective 0:55 by the Council on Dental Therapeutics 0:58 of the American Dental Association. 1:00 You know what they said, Don? 1:03 - Yes, here's the statement right here. 1:04 It says, "Crest has been shown 1:08 "to be an effective decay-preventive dentifrice 1:09 "that can be of significant value 1:12 "when used in a conscientiously-applied program 1:14 "of oral hygiene and regular professional care." 1:17 - That means that Crest works best 1:21 in a complete dental program. 1:23 Visit the dentist regularly, watch between meal treats, 1:25 and brush often. 1:29 - With crest. 1:29 - That's right. 1:31 So if you want fewer cavities in your family, 1:32 join the Morrows, the Curries, and the Reagans, 1:35 who all use Crest because it's the toothpaste 1:38 for families who want fewer cavities. 1:41

Complete Record: