P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator This is the Crosby home, 0:02 a home you've read about, but probably never seen. 0:04 And there's the lady of the house 0:08 showing you the way inside. 0:10 Here she comes with something of importance 0:16 for you and your family. 0:18 One of the loveliest mothers in Hollywood, 0:20 Kathryn Grant Crosby. 0:23 - These young ladies and this young father are here 0:27 to help us mothers, to show us how to help 0:31 to protect our families' teeth against cavities. 0:33 Let me introduce my guests. 0:36 This young towhead's Leslie Susan. 0:38 She belongs to Mr. and Mrs. Don Morrow of Cleveland, Ohio. 0:41 And these young ladies are Linda and Carol Everly 0:44 of Bloomington, Indiana. 0:47 Don, we all want to have fewer cavities 0:50 and you've had firsthand experience. 0:52 Can you tell me what did the trick? 0:55 - A special toothpaste. 0:57 - Well, if a toothpaste can help, 0:58 don't you think you ought to tell us which one it is? 0:59 - It's Crest. 1:02 Our group had tested it for two years in college 1:03 and it worked. 1:05 - Oh, you sure the Crest people didn't sway you a little? 1:06 - We didn't test for them. 1:09 We tested for university scientists. 1:11 - I see, and you didn't know you were using Crest? 1:14 - No. All the toothpastes came in blank tubes. 1:16 Ours turned out to be Crest. 1:19 The other group had used toothpaste exactly like Crest, 1:21 but without fluoristan. 1:24 - I see, and was there a difference in the results? 1:26 - Oh, I'll say. Our group had 34% fewer cavities with Crest. 1:28 - Oh, that's wonderful, Don. 1:32 Well, now you girls weren't in the same test with Don, 1:34 were you? 1:36 - No, we were in one with children 1:37 from four or five grammar schools. 1:38 Kathryn And how did you do? 1:41 - Well, our group had 21% fewer cavities with Crest 1:41 after three years. 1:44 - That's fine. Thank you, Linda and Carol and Don. 1:46 Of course we have to remember all the dental health rules: 1:51 visit your dentist twice a year, 1:54 watch those between-meal treats, and brush your teeth often 1:56 with Crest, the toothpaste with proof 2:00 of effectiveness against cavities. 2:04

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