P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (faintly speaking) 0:00 Narrator This is what the living room 0:02 of a gracious Hollywood home looks like. 0:03 (faintly speaking) 0:05 And here's our hostess to talk to you, 0:07 mother to mother. 0:09 Kathryn Grant Crosby, 0:11 actress and mother of three. 0:13 - The next time you buy toothpaste, 0:15 I hope you'll remember the experiences 0:17 of our visiting Crest testers. 0:19 Don? 0:21 - Our group at 34% fewer cavities with Crest. 0:22 Kathryn Girls? 0:25 - Ours at 21% fewer cavities. 0:26 - With Crest. - Living proof of Crest effectiveness. 0:30 Results like this have made Crest, 0:32 the only toothpaste recognized effective 0:35 by the Council on Dental Therapeutics 0:37 of the American Dental Association. 0:39 Here's their statement. 0:43 It says, "Crest has been shown to be an effective 0:44 decay-preventive dentifrice that can be a significant value 0:47 when used in a conscientiously applied program 0:50 of oral hygiene and regular professional care." 0:53 At the Crosby house, and I hope you as too, 0:57 that means regular checkups, 1:00 watching those between meal treats 1:01 and brushing your teeth often. 1:03 With what? Linda? Carol? 1:05 - With Crest. 1:07 - With Crest. - Yes, Crest. 1:08 Tested and found effective against cavities 1:10 by people like these in homes like yours. 1:13

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