P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (playing chopsticks) 0:02 Narrator Meet a couple of one finger 0:08 piano playing champs from Bloomington, Indiana, 0:09 Bill Schmalz 0:11 and Mark Thoma. 0:13 Alike in many ways, 0:15 except that only one was a winner in their toothpaste test. 0:16 How good a guesser are you? 0:20 Can you tell which one was on the crest side? 0:22 Give us some clues boys. 0:26 - Well, there were about 200 kids in my test group. 0:28 - Mine too. 0:31 - We got toothpaste to test from 0:33 the dental scientists at the university. 0:35 - We did too 0:38 - My group brushed like always 0:40 and had regular checkups every six months. 0:41 - So did ours. 0:44 - Which one was on the crest side. 0:46 Can you guess? 0:48 Well probably not because the only difference 0:49 between Bill's side and Mark's side, 0:51 was the result, the kind your family should be getting. 0:53 Boys, which was the lucky side? 0:56 - His side 0:58 - After three years, we had 21% fewer cavities with Crest. 0:59 - 21% fewer cavities than Mark's group, 1:04 which used the toothpaste exactly like Crest, 1:06 but without Crest's exclusive decay preventive Fluoristan. 1:09 Which toothpaste do you use now Mark? 1:13 - Crest! That test convinced mom. 1:15 - Results like these, make Crest 1:17 the only toothpaste recognized effective against cavities by 1:21 the council on dental therapeutics of the American Dental 1:24 Association. 1:27 Here's their statement. It says, quote, 1:28 "Crest has been shown to be an effective decay-preventive 1:31 dentifrice that can be of significant value 1:34 when used in a conscientiously applied program of oral 1:36 hygiene and regular professional care 1:39 Well Bill, what program does your mom have you follow? 1:42 - Well, like you always say, 1:44 have regular checkups, watch between meal treats, 1:46 and brush often. 1:48 - With Crest. 1:49 - Right. Put your family on the crest side, 1:50 the side of fewer cavities. 1:54 Remember Bill's words. 1:56 - My group had 21% fewer cavities with crest. 1:58

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