P&G: Crest Toothpaste, 1950s-1960s
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Genre: Commercial
Year Published: 1950s to 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Our group had 49% fewer cavities with Crest. 0:01 - After a year. 0:04 - Crest works because Crest, only Crest, has fluoristan. 0:05 Only if your toothpaste has this red fluoristan pennant, 0:10 are you getting this unique protection. 0:13 Crest with fluoristan. 0:15 Recognized effective against cavities. 0:17 - Our group had 25% fewer cavities with Crest 0:23 after two years. 0:26 - Crest works because Crest, only Crest, has fluoristan. 0:28 Only if your toothpaste has this red fluoristan pennant, 0:31 are you getting this unique production. 0:35 Crest with fluoristan recognized effective against cavities? 0:37
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:24:46