P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer This is what a toothpaste tester looks like, 0:01 like any boy. 0:04 But, Dave Fiscus may help your family 0:05 to fewer cavities, listen. 0:07 Male speaker Indiana University scientists 0:09 had hundreds of us test toothpaste, 0:11 just brushing as usual. 0:13 Half used Crest, half regular toothpaste, 0:15 but we didn't know which was which. 0:18 Boy, who would have guessed my group 0:20 would have 49% fewer cavities with Crest after a year? 0:21 Announcer Couldn't Crest improve 0:25 your family's dental program? 0:27 Remember, Crest is the only toothpaste 0:29 recognized effective against cavities. 0:31 As the American Dental Associations' 0:33 Council on Dental Therapeutics reports, 0:35 Crest has been shown to be an effective 0:37 decay-preventive dentifrice that can be of significant value 0:39 when used in the conscientiously applied program 0:42 of oral hygiene and regular professional care. 0:45 So, avoid between meal treats, 0:48 have regular checkups and brush often with Crest, 0:50 the only toothpaste with fluoristan, 0:53 proved effective against cavities in homes like yours. 0:56

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