P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - University dental scientists came here 0:02 and set up a toothpaste test. 0:04 - Crest against regular toothpaste? 0:06 - That's right. 0:08 The cadets were divided into two groups, 0:09 one using Crest, and the other regular toothpaste. 0:11 Both groups brushed three times a day. 0:14 - How did the Crest group do? 0:16 - Quite well. 0:18 They averaged 45% fewer cavities after two years. 0:19 - Those cadets represent one of the many groups 0:23 that showed Crest reduces cavities. 0:25 The reason? 0:28 Fluoristan, Crest's exclusive decay fighter 0:28 that contains the same stannous fluoride dentists use. 0:31 Protect your family with good dental habits, 0:35 dental checkups twice a year, and Crest. 0:37 - Important. 0:41 American Dental Association recognizes Crest. 0:42 Their council reports Crest 0:45 an effective decay preventive dentifrice 0:47 of significant value when used in a conscientious program 0:49 of oral hygiene and regular professional care. 0:51 Crest, the only toothpaste recognized effective 0:54 against cavities by the American Dental Association. 0:57

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