P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Nancy Huff is from a family much like yours. 0:01 So what she learned about reducing cavities 0:04 in a toothpaste test should help you, listen. 0:06 - Dental scientists ran the test. 0:09 They gave hundreds of us toothpaste 0:11 and said brush like always. 0:13 Half used regular toothpaste and my half, Crest 0:14 and am I glad because after a year, 0:18 the scientists found my group 0:21 had 36% fewer academies with Crest. 0:22 Announcer Couldn't Crest improve 0:26 your family's dental program? 0:27 Remember, Crest is the only toothpaste 0:29 recognized effective against cavities. 0:31 As the American Dental Associations council 0:33 on dental therapeutics reports, 0:36 "Crest has been shown 0:37 "to be an effective decay-preventive dentifrice 0:38 "that can be of significant value when used 0:41 "in the conscientiously applied program of oral hygiene 0:43 "and a regular professional care." 0:46 So avoid between meal treats, have regular checkups 0:48 and brush often with Crest. 0:51 The only toothpaste with fluoristan. 0:53 Proved effective against cavities in homes like yours. 0:55

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