P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You see, Indiana University is just eight blocks away. 0:00 Their scientists ran our test. 0:04 - What Ann Hofstetter learned testing toothpaste 0:06 could help your family have fewer cavities. 0:08 Ann? 0:11 - Well, the dental scientists divided us into two groups. 0:11 My group used Crest 0:14 and the other group used regular toothpaste. 0:16 - Everyone brushed as usual? 0:18 - Yes. 0:19 - Which group did better? 0:20 - Mine. 0:22 My group had 36% fewer cavities with Crest after one year. 0:23 - Couldn't Crest improve your family's dental program? 0:26 Remember Crest is the only toothpaste 0:29 recognized effective against cavities. 0:32 As the American Dental Association's 0:34 Council on Dental Therapeutics reports, 0:36 "Crest has been shown to be an effective 0:38 "decay-preventative dentifrice 0:40 "that can be of significant value 0:41 "when used in a conscientiously applied program 0:43 "of oral hygiene and regular professional care." 0:45 So avoid between-meal treats, have regular checkups, 0:48 and brush often with Crest. 0:51 The only toothpaste with Fluoristan, 0:53 proved effective against cavities in homes like yours. 0:55

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:24:46