P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is a blank tube of toothpaste. 0:00 - We used it in our toothpaste test. 0:03 - Now what Pati and Sandy Timms learned 0:06 may help your family have fewer cavities. Listen. 0:08 - (indistinct) just gave hundreds of us toothpaste 0:11 in blank tubes. 0:14 - So we wouldn't know which is regular toothpaste 0:15 and which is Crest. 0:18 - They told us to brush as usual. 0:19 - And guess what? 0:20 We had 49% fewer cavities with Crest after a year. 0:21 - Couldn't Crest improve your family's dental program? 0:25 Remember Crest is the only toothpaste 0:28 recognized effective against cavities. 0:31 As the American Dental Association Council 0:33 on Dental Therapeutics reports Crest has been shown to be 0:35 an effective decay-preventive dentifrice 0:38 that can be of significant value 0:39 when used in a conscientiously applied program 0:42 of oral hygiene and regular professional care. 0:44 So avoid between-meal treats, visit your dentist regularly, 0:47 and brush often with Crest. 0:51 The only toothpaste with fluoristan, 0:53 proved effective against cavities in homes like yours. 0:55

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