P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator A typical father, 0:03 that's Jack Kimmel, 0:04 except he helped show 0:05 how families like yours 0:06 can have fewer cavities. 0:08 Listen. 0:09 Jack We did a testing toothpaste 0:10 at Indiana university. 0:11 Our lab, 0:13 same place we always brushed. 0:14 And we brushed the same way 0:16 as always, too. 0:17 Only difference? 0:18 My half used Crest, 0:19 the other's, regular toothpaste. 0:21 And my group got 34% fewer cavities 0:23 with Crest after two years. 0:25 Narrator Couldn't Crest 0:28 improve your family's dental program? 0:28 Remember, Crest is the only toothpaste 0:31 recognized effective against cavities. 0:33 As the American Dental Association's 0:35 Council on Dental Therapeutics reports, 0:37 Crest has been shown to be 0:40 an effective decay preventive 0:41 dentifrice that can be 0:42 of significant value when used 0:43 in the conscientiously applied program 0:45 of oral hygiene 0:47 and regular professional care. 0:48 So avoid between meal treats, 0:50 have regular checkups, 0:52 and brush often with Crest, 0:53 the only toothpaste with fluoristan. 0:55 Proved effective against cavities 0:58 in homes like yours. 1:00

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