P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Was it Sandy, Mike or Patty Tims? 0:01 Guess which one helped make it possible for you to use 0:06 a toothpaste recognized effective against cavities. Crest. 0:08 Okay, who was it? 0:13 - (together) All of us. 0:14 - All of you. What's the story, Patty? 0:15 - We joined a toothpaste test. 0:17 - With mother's permission, of course? 0:18 - Well, I did feel that all toothpastes were alike, 0:20 but if one could reduce cavities, 0:23 the test would be worthwhile. 0:25 - And was it? 0:27 Here's a film report by Patty. 0:28 - The dentist divided you into two groups. 0:31 - Right. My group used Crest toothpaste. 0:33 And other group used regular toothpaste. 0:35 They told us to brush as usual. 0:38 - How did your group do? 0:41 - Really great. After one year, 0:42 my group had 49%, fewer cavities with Crest. 0:44 - Still think all toothpastes are alike Mrs. Tims? 0:49 - Not with results like those from the Crest group. 0:51 - Crest with fluoristan. So different it's patented. 0:53 So effective, Crest is the only toothpaste 0:56 recognized effective against cavities 0:59 by the American Dental Association. 1:01 Their council on dental therapeutics says, 1:04 "Crest has been shown to be an effective decay-preventive 1:06 that can be of significant value when used 1:09 in a conscientiously applied program of oral hygiene 1:11 and regular professional care." 1:14 So watch between meal treats and uh, finish it Patty. 1:16 - Have regular checkups and brush often. 1:20 - With Crest, of course. 1:22 Crest with fluoristan, the only toothpaste recognized 1:23 effective against cavities. 1:27

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