P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Meet Robin Mose. 0:03 She's going to tell us which of her parents 0:05 took part in the toothpaste test. 0:07 One of many that helped Crest 0:09 become recognized effective against cavities. 0:10 Who was it Robin? 0:13 - Daddy. 0:15 - Good girl. 0:16 - Dick. When was the test? 0:17 - Back when I was a student at Indiana university, 0:19 - You tested crest? 0:22 - Yes. 0:23 Except we didn't know which toothpaste we were using. 0:24 - But you still joined? 0:26 - Well, the dentist wanted to find out 0:28 if a toothpaste could reduce cavities. 0:30 That seemed important. 0:32 - Of course. 0:33 So Robin, let's see if Crest did as well 0:34 as the scientists expected. 0:38 Well Dick, how did you become part of this toothpaste test? 0:40 - The dentist at Indiana university asked us to. 0:44 - Did many others join you on the test? 0:46 - Quite a few. 246, as a matter of fact. 0:48 - Did everyone use Crest in this test? 0:52 - We used crest. Their side, regular toothpaste. 0:54 - Do anything special? 0:58 - No, everyone brushed as usual for two years. 0:59 - But your group had- 1:03 - 34% fewer cavities with crest. 1:04 - 34%. Mrs Mose, I guess the test made it clear 1:09 a toothpaste can reduce cavities. 1:12 - If it's Crest. We're all using it now. 1:13 - Have you put Crest to work? 1:16 After all, Crest with Flouristan 1:18 is so different it's patented. 1:20 So effective in tests like Dick's. 1:21 Crest is the only toothpaste 1:24 recognized effective against cavities 1:26 by the American Dental Association. 1:28 Their council on dental therapeutics reports: 1:31 "Crest has been shown to be an effective, 1:33 decay preventive dentifrice that can be of significant value 1:35 when used in the conscientiously applied program of oral 1:37 hygiene and regular professional care." 1:40 So watch those between meal treats, 1:43 have regular checkups 1:45 and brush often with Crest. 1:47 Are you still using regular toothpaste when you could be 1:50 reducing cavities with Crest? 1:52 Crest with Flouristan, the only toothpaste 1:55 recognized effective against cavities. 1:57

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