P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now Jane and Ann aren't the Crest testers here, 0:02 their daddy is. 0:05 You see, Crest also showed that it worked for older people 0:07 like the Allbrands before it became recognized 0:10 effective against cavities. 0:12 Jim, when were you in this toothpaste test? 0:14 - Back in college. 0:16 - Let's show the story filmed at a recent reunion. 0:18 - Well, Jim, how did you become part of 0:22 this toothpaste test? 0:24 - The dentists at Indiana University asked us to. 0:26 - Did many others join you in the test? 0:28 - Quite a few. 246, as a matter of fact. 0:31 - Did every one of you use Crest in this test? 0:34 - We used Crest; their side, regular toothpaste. 0:37 Spokesman Do anything special? 0:41 - No, everyone brushed as usual for two years. 0:42 - But your group had... 0:45 - 34% fewer cavities with Crest. 0:47 - You know what's happened since these tests, Mrs. Allbrand? 0:51 - Well, a lot of us use Crest. 0:53 - And Crest has become the only toothpaste recognized 0:55 effective against cavities 0:59 by the American Dental Association. 1:00 Their council on dental therapeutics reports, 1:03 "Crest has been shown to be an effective decay preventative 1:05 that can be of significant value 1:08 when used in a conscientiously applied program 1:10 of oral hygiene and regular professional care." 1:12 What's your program, Mrs. Allbrand? 1:16 - Watch between-meal treats, brush often, 1:18 and have regular checkups. 1:20 - And use Crest, of course. Crest with Fluoristan. 1:22 The only toothpaste recognized effective against cavities. 1:25

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