P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Jim, who's this? 0:01 - That's me. 0:02 - Who's that? 0:03 - That's my brother. 0:04 - This is the Clayton family. 0:06 The picture we're talking about shows how both boys 0:08 in the family took part in a toothpaste test. 0:10 One of many that makes it possible for you 0:13 to use the toothpaste recognized effective against cavities. 0:15 This toothpaste, Crest. 0:18 Jim, how did it happen? 0:20 - The dentist at the university asked us to be in the test. 0:22 - What were your feelings at the time Mrs. Clayton? 0:25 - That all toothpastes are pretty much alike, 0:26 but if one could reduce cavities, 0:29 it would certainly be a worthwhile test. 0:31 - Let's see a film of what actually happened. 0:33 Bill would you roll it for us, please? 0:35 You know why your toothpaste test was made Jim? 0:39 - The dentist wanted to find out 0:41 if a special toothpaste could reduce cavities. 0:43 - How was the test run? 0:45 - Well, half of us used Crest 0:47 and the other's regular toothpaste. 0:49 Interviewer What were you supposed to do? 0:51 - Oh, everybody brushed as usual for two years. 0:53 Guess it had to be Crest that made the difference. 0:55 - The difference? 0:58 - Our side got 25% fewer cavities with Crest. 0:59 - Okay, Bill. 1:04 Thank you. 1:05 Still think all toothpastes are alike Mrs. Clayton? 1:06 - Not with the results the Crest group had, I don't. 1:08 - Crest with Fluoristan, so different it's patented. 1:11 So effective, Crest is the only toothpaste recognized 1:14 effective against cavities 1:18 by the American Dental Association. 1:19 Their Council on Dental Therapeutics says 1:22 Crest has been shown to be 1:24 an effective decay preventive dentifrice 1:26 that can be of significant value when used 1:27 in a conscientiously applied program of oral hygiene 1:29 and regular professional care. 1:32 Make sense to you, Mrs. Clayton? 1:35 - Definitely. 1:36 With the dental health program 1:37 and Crest as a part of it. 1:39 - So encourage proper brushing and regular checkups, 1:40 soft pedal between meal treats and use Crest. 1:43 Are you still using regular toothpaste 1:46 when you could be reducing cavities 1:48 with Crest? 1:50 Crest with Fluoristan. 1:51 The only toothpaste recognized effective against cavities. 1:53

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