P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - There, Patty, my one autograph because this time, 0:02 I'm not here as an actress but as a stand-in 0:07 standing in for you to help you get the facts 0:10 from the Kim family about the one toothpaste 0:12 recognized effect against cavities, Crest. 0:15 What's it all about, Mrs. Kim? 0:18 - Just that Patty was in a toothpaste test. 0:21 - Here's a picture of some of the testers Miss Day. 0:23 - Oh, I see. 0:27 This half used regular toothpaste, and this half used Crest. 0:27 Patty And they told us to brush as always. 0:31 - Um hm, and there you are with the Crest users. 0:34 How did your group do, Patty? 0:36 - Just fine. 0:38 After a year my group had 49% fewer cavities with Crest. 0:39 - Wonderful! 0:42 Crest did it again. 0:44 Crest with fluoristan, so different it's patented 0:45 and so effective in tests like Patty's 0:49 that Crest has become the only toothpaste recognized 0:52 against cavities by the American Dental Association. 0:56 Their council on dental therapeutics says, 1:00 "Crest has been shown to be 1:03 an effective decay preventing dentifrice 1:04 that can be of significant value 1:07 when used in a conscientiously applied program 1:08 of oral hygiene and regular professional care." 1:11 What is your oral hygiene program, Mrs. Kim? 1:15 - Well, I watch between meal treats 1:17 and emphasize regular checkups and proper brushing. 1:19 - With Crest. 1:22 Don't forget Crest. 1:23 - Right. 1:25 Are you still using regular toothpaste 1:25 when you could be reducing cavities with Crest? 1:28 Join the millions of us 1:31 who've switched to Crest with fluoristan, 1:33 the only toothpaste recognized effective against cavities. 1:36

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