P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Wow-wee! 0:01 Announcer Your family feel this good 0:03 after a dental checkup? 0:04 It's the year for it because Proctor and Gamble 0:06 now brings you Crest, the one and only toothpaste 0:08 that's shown it reduces cavities. 0:11 Through eight years of tests reported in dental journals. 0:12 Test like the one these children were in. 0:15 Say, Jim Clayton, tell us about your test? 0:17 - The dentist wanted to see 0:19 if a toothpaste could reduce cavities. 0:21 Announcer What did they do? 0:23 - They gave half of us Crest 0:24 and the other a control toothpaste. 0:26 Everybody brushed as always. 0:28 Announcer What happened? 0:30 - We got 25% fewer cavities with Crest. 0:31 Announcer You know what's different about crest? 0:34 Only Crest contains fluoristan. 0:38 So effective it has reduced cavities 0:41 21 to 49% in independent tests. 0:43 Now don't expect miracles, but do expect fewer cavities. 0:47 Visit your dentist twice a year. 0:51 Brush regularly with Crest. 0:53 They only toothpaste with fluoristan. 0:55 Tested and found effective. 0:57

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