P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (Narrator) Somebody in this family 0:00 recently took part in a test that showed 0:01 there is a toothpaste that can reduce cavities. 0:04 Can you tell who it was? 0:06 Mrs. Keen, that grins a giveaway. 0:08 - I'm afraid so, it was Gary here in the fifth grade. 0:10 - Mrs. Clapemen, you let your daughter Sheryl 0:13 join in another test I believe. 0:15 - Yes. When we learned that dentists would be in charge, 0:17 we were for it. 0:20 - The tests were of Crest against regular toothpaste. 0:21 The results? Well we recently filmed interviews 0:25 with Gary and Sheryl at school. 0:27 Here's Gary. 0:29 - Our tooth paste test lasted two years. 0:31 - And half the group used Crest and 0:33 the other half regular toothpaste? 0:35 - Yes sir, the dentist told everybody to brush 0:36 the same way as always at home. 0:39 And my side go 25% fewer cavities. 0:41 - And your side used Crest? 0:44 - Yes sir. 0:46 - Now to a chemistry lab for Sheryl's report. 0:47 - Now your half of the test group used Crest, Sheryl? 0:51 - Yes that's right, 0:54 and the other group used regular toothpaste. 0:56 - Were there any special instructions? 0:58 - No, just to brush as usual. 1:00 - And the Crest users got? 1:01 - 49% fewer cavities after one year. 1:03 - Thank you Sheryl. 1:06 - Such results show why Crest is the 1:08 only toothpaste recognized effective against cavities 1:10 by the American Dental Association. 1:13 Their counsel reports, 1:15 Are you still using regular toothpaste 1:27 when you could be reducing cavities with Crest? 1:30 Follow good dental habits, 1:33 have check-ups twice a year, 1:34 and switch to Crest. 1:36

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