P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is one poster that interests me as a father. 0:02 After all, my daughter Randy's picture could be up there, 0:05 so could your young stars. 0:07 So I'm pleased our sponsor tonight 0:09 has asked this gentleman here to tell us 0:11 about National Children's Dental Health Week, 0:13 which starts February 5th, 0:15 President of the American Dental Association, 0:17 Dr. Charles H. Patton. 0:19 Dental health, Dr. Patton, is important at any age, 0:22 but why a Children's Dental Health Week? 0:24 - Mr. Parr, because many people don't realize 0:26 that the first teeth loss through neglect 0:29 can mean permanent teeth are crowded and irregular 0:31 and more susceptible to decay. 0:34 That's why parents should teach children 0:37 good dental rules early. 0:39 - And these rules are? 0:41 - Well, the first is brushing teeth correctly 0:42 after each meal; 0:44 avoid between meals, sweets; 0:45 visit the dentist twice a year; 0:47 and beyond that, support fluoridation in your community. 0:49 - Thank you, Dr. Patton. 0:53 - Yes. 0:54 - Spare your children the tooth trouble you've had. 0:55 And remember a smile is to keep. 0:57

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