P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Tonight these families have shown 0:01 how a toothpaste can mean fewer cavities for you. 0:03 Because in each family there's someone who joined 0:06 a toothpaste test. 0:09 A test that showed Crest reduces cavities. 0:11 But you must help as you'll hear 0:14 from another Crest Family, my own. 0:16 Of course they have an advantage, 0:18 a Mother who's a former dental assistant. 0:20 - But you don't need an expert in the family. 0:22 The rules you follow with Crest is so simple, 0:25 like brushing correctly. 0:28 What's the right way Bill? 0:30 - Down from the top not from the bottom. 0:31 - Checkups at the dentist are important too. 0:33 How often Paul? 0:36 - Every six months. 0:38 - That's right. Simple rules. 0:39 But it will pay your family to face up to them 0:42 and to this question, 0:44 are you still using regular toothpaste 0:46 when you could be reducing cavities with Crest? 0:49

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Original permalink · Record added: 2025-04-22 23:24:37