P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Are you still using regular toothpaste 0:00 when you could be reducing cavities with Crest? 0:02 My guests tonight were part of tests 0:05 that showed Crest does work, 0:08 showed it from actual experience in toothpaste tests. 0:10 Mrs. Clapham what's happened since Crest reduced 0:13 cavities 49% for Cheryl's group? 0:15 - Well, we all use it now. 0:18 Results like that can't be ignored. 0:20 - Mr. Lefever the crest group 0:22 got 34% fewer cavities in your test. 0:24 What's happened since? 0:27 - We've switched. 0:28 Host To crest? 0:29 Mr. Lefever Yes. 0:30 - We've started Mary on it too. 0:31 - Mary Keen do you know what 25% means? 0:33 - No. 0:35 - Well, for brother Gary's group, 0:36 it meant a lot fewer cavities, I'll bet you use Crest too. 0:37 - We do. 0:41 - Do you? 0:42 - Remember Crest and only crest is recognized effective 0:43 against cavities by the American Dental Association. 0:46 It's council on dental therapeutics reports. 0:49 Crest has been shown to be an effective 0:51 decay-preventative dentifrice 0:53 that can be of significant value, 0:55 when used in a conscientiously applied program 0:57 of oral hygiene and regular professional care. 0:59 So protect your family with good dental habits, 1:02 checkups twice a year and Crest, 1:05 the only toothpaste recognized effective against cavities 1:07 by the American Dental Association. 1:10

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