P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Good evening, I'm Frank Blair 0:02 and tonight it is my pleasure to 0:03 join Jack Paar in his travels around 0:05 the square world of Jack Paar. 0:06 And all sides of his square will be brought 0:09 to you by Crest. 0:12 The tooth paste that has set such 0:13 a remarkable record against cavities 0:15 in clinical test. 0:17 Tonight we will bring that record to life 0:19 with a few of the people who help make it. 0:21 Every family hear includes one member 0:26 who took part in a test. 0:28 Which showed crest reduced cavities. 0:30 Can you tell which member was the tester? 0:33 Was it Gary Keen or his brother Lee? 0:35 Bob Lefevre or his wife Maxine? 0:38 Can't tell can you? 0:40 Tester, non-testers their all very much a like. 0:42 All very much like you with the same kind 0:44 of cavity problems and that's the point. 0:46 Crest's record against cavities was made 0:49 with people enough like you to be your neighbors. 0:52 Thousands of them. 0:54 Will talk to some of them later 0:55 and then ask. 0:57 Are you still using regular tooth paste? 0:58 When you could be reducing cavities with Crest. 1:01

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:24:37