P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Good evening. 0:01 I'm Earl Cameron with news about a completely different 0:02 kind of toothpaste. 0:05 If you've ever had a cavity in your family, just watch. 0:07 - Wow! 0:11 [[Earl]] Does your family feel this good 0:13 after a dental checkup? 0:14 Well, this is the year for it, 0:16 because Proctor & Gamble now brings you Crest. 0:17 The first toothpaste that's shown it reduces cavities, 0:20 shown it in tests reported in dental journals. 0:24 Gary Keene. How about the toothpaste test You were in? 0:27 - I was using Crest for two years. 0:30 [[Earl]] Half the group used Crest, 0:32 the other half, a control toothpaste. Is that right? 0:33 - Yes, sir. The dentist told everybody 0:35 to brush the same way as always. 0:37 At home. 0:40 And my side, Got 25% fewer cavities. 0:41 [[Earl]] And your side used Crest? 0:44 - Yes, sir. 0:46 [[Earl]] What's different about Crest? 0:47 Fluoristan, a patented status fluoride formula. 0:49 That's reduced cavities 21 to 49% in scientific tests. 0:52 Now don't expect miracles, 0:57 but do expect fewer cavities with Crest. 0:58 Visit your dentist twice a year. 1:02 Brush regularly with Crest. 1:04 The first toothpaste that's shown it reduces cavities. 1:05 You've seen the news use what's been first recorded, 1:10 right here in these dental journals. 1:12 Eight years of tests showed that 1:16 this toothpaste reduces cavities. 1:18 Crest. 1:20 Now made and sold in Canada for the first time. 1:21 Start reducing your family's cavities right away with Crest. 1:25

Complete Record: