P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Wow! 0:01 Announcer Does your family feel this good 0:02 after a dental checkup? 0:03 Well, this is the year for it 0:05 because Proctor and Gamble now brings you Crest, 0:06 the first toothpaste that's shown it reduces cavities, 0:09 showed it in tests preferred in dental journals. 0:12 Like the one in which Carol Clapham helped test Crest 0:15 against the control toothpaste. 0:18 Half of the group used Crest, Carol? 0:20 - Yes, that's right. 0:22 And the other group used regular toothpaste. 0:23 - Were there any special instructions? 0:25 - No, we just brushed as usual. 0:27 - And Crest users got? 0:30 - 49% fewer cavities after one year. 0:32 - What's different about Crest? 0:35 Fluoristan. 0:37 Crest's patented status, fluoride formula. 0:38 That's reduced cavities 21 to 49% in scientific tests. 0:41 Now don't expect miracles, 0:46 but do expect fewer cavities with Crest. 0:47 It's simple. 0:51 Good dental habits, checkups twice a year and Crest. 0:52 The first toothpaste that's shown it reduces cavities. 0:56

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