P&G: Crest Toothpaste, 1950s-1960s

Genre: Commercial

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Our Crest plane is taking us 0:01 on the second leg of our trip. 0:03 A trip to report the facts behind Crest. 0:05 We've already shown how older children tested toothpaste 0:08 and reduced their cavities with Crest. 0:11 Now we'll look in on a grammar school 0:14 and see what Crest has meant for a younger group. 0:16 Gary, how long did your toothpaste test last? 0:19 - Our toothpaste test lasted two years. 0:22 - And half the group used Crest 0:24 and the other half regular toothpaste? 0:26 - Yes sir, the dentist told everybody 0:28 to brush the same way as always at home. 0:29 And my side got 25% fewer cavities. 0:33 - And your side used Crest? 0:36 - Yes, sir. 0:38 - What makes Crest so effective? 0:39 This, fluoristan. 0:41 Crest's exclusive stannous fluoride formula. 0:43 Stannous fluoride is a decay fighter 0:46 dentists themselves use. 0:48 A decay fighter dentists put on teeth to prevent cavities. 0:50 With Crest, your family gets the same 0:53 stannous fluoride protection too, every time they brush. 0:56 Protection in toothpaste form 0:59 that only Crest with fluoristan can give. 1:01 So team this exclusive decay fighter 1:04 with the good dental health rules 1:06 you'll find right in the carton. 1:08 Switch to Crest 1:10 to start reducing your family's cavities now. 1:12 First stop on our Crest Trip, Indiana, 1:19 where thousands have shown 1:22 now you can do something about tooth decay 1:23 with a toothpaste. 1:26 With this toothpaste, Crest. 1:27 You see, Crest has shown it can reduce cavities, 1:29 shown it in scientific tests. 1:32 And that's why we're here. 1:34 For a report from two people, 1:35 each representing a different group that tested Crest. 1:37 Our first report is from this chemistry lab and Randy Lloyd. 1:40 Randy, how did the test work? 1:44 - Well, the dentists divided us into two groups. 1:46 My group used Crest, the others used a regular toothpaste. 1:48 - And you brushed as usual? 1:51 - That's right. 1:52 - And how did your group make out? 1:53 - Well, at the end of the year, 1:54 we had 49% fewer cavities with Crest. 1:55 - 49% fewer cavities with Crest. 1:58 And now we go to the scene of another recent test 2:02 of Crest against regular toothpaste. 2:04 Howe Military School, 2:06 where we'll talk to dental scientist Verling Votaw. 2:08 - Frank, the cadets were the toothpaste testers. 2:10 Half using Crest and half using regular toothpaste. 2:13 - What did the cadets do? 2:17 - Each group brushed three times a day 2:18 under identical conditions. 2:21 - And how did the Crest users make out? 2:22 - 45% fewer cavities after two years, Frank. 2:25 - Such results show why Crest 2:30 is recognized effective against cavities 2:31 by the American Dental Association. 2:33 Their council reports, "Crest has been shown 2:35 to be an effective decay-preventive dentifice 2:38 that can be of significant value when used 2:40 in a conscientiously applied program 2:43 of oral hygiene and regular professional care." 2:45 Protect your family with good dental habits, 2:48 dental checkups twice a year, and Crest. 2:50 The only toothpaste recognized effective against cavities 2:53 by the American Dental Association. 2:57

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