P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh mom, oh mom! 0:04 Look mom, no cavities. 0:05 - Hold it please. 0:07 The happy news this youngster brings, 0:08 news that may mean fewer cavities for your family, 0:11 now it comes to Canada, 0:14 because Crest is now made and sold in Canada. 0:15 Crest, the toothpaste that's shown it reduces cavities. 0:19 In eight years, over 7,000 people 0:23 have taken part in tests of Crest. 0:25 The results as reported in dental journals 0:27 in every single test, Crest reduced cavities significantly. 0:30 The reason, fluoristan, 0:34 Crest's exclusive stannous fluoride formula. 0:36 This stannous fluoride helps strengthen tooth enamel 0:39 against decay every time you brush. 0:41 That's why Crest can reduce tooth decay for your family. 0:44 Don't expect miracles, but do expect fewer cavities. 0:48 So visit your dentist twice a year 0:51 and brush regularly with Crest 0:53 and you too may here. 0:55 - Oh mom, look mom, no cavities. 0:56

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Original permalink · Record added: 2025-04-22 23:24:36