P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Mother Phyllis! 0:01 - Oh, ma, oh ma! 0:02 Look ma, no cavities! 0:05 - Hold it, please. 0:07 The happy news this youngster brings, 0:08 news that may mean fewer cavities for your family, 0:09 now comes to Canada. 0:13 Because Crest is now made and sold in Canada. 0:14 Crest, the toothpaste that's shown it reduces cavities. 0:18 In eight years, over 7000 people have taken part 0:22 in tests of Crest. 0:25 The results as reported in dental journals 0:27 in every single test, Crest reduced cavities significantly. 0:29 The reason, fluoristan, 0:33 Crest's exclusive stannous fluoride formula. 0:35 This stannous fluoride helps strengthen tooth enamel 0:38 against decay every time you brush. 0:40 That's why Crest can reduce tooth decay for your family. 0:43 Don't expect miracles, but do expect fewer cavities. 0:47 So visit your dentist twice a year, 0:51 and brush regularly with Crest, 0:52 and you too may hear 0:54 - Oh, ma, look ma, no cavities! 0:55

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Original permalink · Record added: 2025-04-22 23:24:36