P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - If your youngster has ever had a cavity, 0:01 remember this smile. 0:04 It belongs to Gary Keene, one of the thousands 0:05 who tested toothpaste and showed Crest reduces cavities. 0:08 Gary? 0:12 - Our toothpaste test lasted two years. 0:13 - And half the group used Crest, 0:15 and the other half regular toothpaste? 0:17 - Yes, sir. 0:19 The dentist told everybody to brush the same way 0:20 as always at home, 0:22 and my side got 25 percent fewer cavities. 0:24 Man And your side used Crest? 0:27 - Yes, sir. 0:29 - Such results show why Crest is recognized 0:30 effective against cavities 0:32 by the American Dental Association. 0:34 As their counsel reports, Crest has been shown 0:36 to be an effective decay-preventive dentifrice 0:39 that can be of significant value 0:41 when used in a conscientiously applied program 0:42 of oral hygiene and regular professional care. 0:45 Protect your family with good dental habits. 0:48 Dental check-ups twice a year, 0:51 and Crest, the only toothpaste recognized effective 0:52 against cavities by the American Dental Association. 0:56

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:24:36