P&G: Crest Toothpaste, 1950s-1960s

Year Published: 1950s to 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - If you're serious about reducing your family's cavities, 0:01 this smile can help you. 0:04 It belongs to Doug Gulick, 0:06 one of thousands who tested toothpaste 0:08 and showed Crest reduces cavities. 0:10 Doug? 0:13 - Our toothpaste test lasted two years. 0:14 - And half the group used Crest 0:15 and the other half used regular toothpaste. 0:17 - Yes, sir. 0:19 - Did you brush in any special way? 0:20 - No, sir. - What were the results? 0:22 - 25% fewer cavities. 0:24 - For your group? - Yes. 0:26 - And you used Crest. - Mm-hmm. 0:28 - Such results show why Crest is recognized effective against cavities 0:30 by the American Dental Association. 0:33 As their council reports, 0:36 "Crest has been shown to be 0:37 an effective decay-preventive dentifrice 0:39 that can be of significant value 0:41 when used in a conscientiously applied program 0:42 of oral hygiene and regular professional care." 0:45 Protect your family with good dental habits, 0:48 dental checkups twice a year, 0:50 and Crest, the only toothpaste recognized effective 0:52 against cavities by the American Dental Association. 0:56

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