P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (Son) Mom! 0:00 Oh, Mom! 0:02 Look Mom, no cavities. 0:03 - Oh, Jimmy. That's wonderful. 0:06 The dentist says "No new cavities this visit." 0:08 I'm glad we changed the Crest toothpaste 0:12 - (Narrator) Today, happy scenes like this are taking place, 0:16 thanks to Crest, the toothpaste that stops soft spots 0:19 from turning into cavities. 0:22 For proof, let's visit the Midwestern town of Bloomington: 0:24 Here, over a four year period, 0:26 thousands of grownups and children took part 0:28 in repeated tests on Crest. 0:29 The most extensive testing program ever conducted 0:32 on any toothpaste. 0:35 The results? 0:36 Well, x-rays and dental examinations 0:38 showed Crest cut cavities almost in half 0:39 compared with ordinary toothpaste. 0:43 That's because Crest, 0:45 with its special fluoride formula Fluoristan, 0:46 stops soft spots from turning into cavities. 0:49 Make Crest, your family toothpaste and you too may hear: 0:52 - Oh, Mom! 0:55 Look Mom, no cavities! 0:56

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Original permalink · Record added: 2025-04-22 23:18:27