P&G: Crest Toothpaste, 1950s

Year Published: 1950s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Drilling for oil ♪ 0:02 ♪ Now somewhere west of Pecos lives a kid name Tony Lyle ♪ 0:05 ♪ And all day long he's singing a song ♪ 0:09 ♪ And grinning a big-toothed smile ♪ 0:11 ♪ That healthy smile's no secret ♪ 0:13 ♪ With wisdom he is blessed ♪ 0:15 ♪ Each day he fights old tooth decay ♪ 0:17 ♪ With a toothpaste they call Crest ♪ 0:19 - Tony's wise. You be wise too, 0:22 because chances are, you've got soft spots in your teeth. 0:25 And soft spots can turn to cavities 0:28 unless you turn to Crest. 0:30 Yes, Crest does something 0:32 no other kind of toothpaste can do: 0:33 hardens those weak places (guitar strumming) 0:35 and stops them from turning into cavities. 0:37 That's because of Crest's own special fluoride, 0:39 fluoristan. And Crest freshens your breath, 0:42 tastes wonderful. 0:45 ♪ So make Crest your family toothpaste ♪ 0:47 ♪ And put your fears to rest ♪ 0:50 ♪ Soft spots can turn to cavities ♪ 0:52 ♪ Unless you turn to Crest ♪ 0:54 ♪ Crest is best ♪ 0:56 ♪ Crest is best ♪ 0:57 ♪ Crest is best ♪ 0:58

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