P&G: Complete, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I don't soak my dentures anymore and I'll bet they're 0:01 cleaner than yours. 0:04 I don't soak because tablets don't remove most plaque. 0:05 I use new Complete, 0:09 a new cleanser that removes stains 0:11 and even gives plaque the brush off. 0:13 Narrator Tablets work on surface stains, 0:15 but ultraviolet light shows most plaque remains. 0:17 New Complete removes most plaque. 0:21 Dentures feel cleaner, fresher. 0:23 - I know my dentures are cleaner than yours. 0:25 Complete gives plaque the brush off. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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