P&G: Complete, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I don't soak my dentures anymore, 0:01 and I bet they're cleaner than yours. 0:02 I don't soak because tablets don't remove most plaque. 0:05 I use new Complete every day. 0:08 Complete gives plaque the brush off. 0:10 Announcer Tablets work on surface stains, 0:13 but ultra violet light shows most plaque remains. 0:15 New Complete removes most plaque. 0:18 - My mouth feels cleaner, minty fresh. 0:20 I know my dentures are cleaner than yours. 0:24 Announcer New minty fresh Complete 0:27 gives black the brush off. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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