P&G: Complete, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I make dentures and I wear them 0:01 but I don't clean mine the way you do. 0:03 I know tablets can't remove most plaque. 0:05 What does? 0:09 New Complete. 0:10 A new cleanser that gives plaque the brush-off. 0:11 Tablets work on surface stains 0:14 but ultraviolet light shows most plaque remains. 0:16 New Complete removes most plaque. 0:19 Your mouth feels minty fresh, cleaner. 0:21 Use Complete every day. 0:24 New minty fresh Complete gives plaque the brush-off. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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