P&G: Cheer Detergent, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - No detergent in your world, until now. 0:00 Until new all-temperature Cheer. 0:03 - All-temperature? 0:05 You must be out of your orbit. 0:06 - It gives you the best looking wash your world has seen, 0:09 in hot water, cold, and in between. 0:11 - {Woman] Cheers, with green speckles? 0:14 - That's the new blue-green formula 0:16 of all-temperature Cheer. 0:17 Watch, in hot, it gives you the best looking white 0:19 your world has seen. 0:22 - And cleaner in cold. 0:23 - Than even the leading cold water detergent. 0:24 (futuristic whirring) 0:26 There, in hot water, cold, and in between, 0:29 the best looking wash your world has seen. 0:32 (intense music) 0:35 I can't believe it, but I do! 0:37 Spaceman New all-temperature Cheer. 0:39 Woman New all-tempa-Cheer! 0:42

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:30:26