P&G: Charmin Paper Towels, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Announcing... 0:01 (fierce roar) A brand new paper towel from Procter & Gamble. 0:03 Charmin towels, the kitten-soft towel that's 0:07 (fierce roar) 0:10 a tiger for work. This new Charmin towel devours moisture, 0:13 because each sheet has thousands of deep suction pockets 0:16 that soak up and hold up. 0:19 Prove it yourself. 0:22 Take three Charmin towels and three other well-known towels. 0:23 Drain equal amounts of cooking grease on each. 0:27 Seconds later, look. 0:30 Grease soaked through the well-known towels, 0:32 but Charmin's deep suction pockets 0:34 soak up and hold in the grease. 0:36 And each Charmin towel 0:39 is bigger than the well-known towel. 0:40 Bigger and thirstier. 0:42 That's what makes new Charmin a real tiger for work. 0:45 New Charmin towels, the kitten-soft towel 0:50 that's a tiger for work. 0:53 Try 'em. 0:56 (fierce roar)

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