P&G: Charmin Bath Tissue, 1972

Year Published: 1972

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (gasps) No squeezing Charmin on company's time. 0:02 Next time I'll tell Mr. Stein. 0:05 - Don't mind Miss Flag, Oscar. 0:08 - Yeah, she's just a busy buddy. 0:10 - Seeing all these Charmin in the factory 0:11 makes you wanna squeeze it. 0:14 - Billy, Oscar! Look! 0:16 - Miss Flag is squeezing Charmin herself. 0:18 - And on company time. 0:20 - Charmin bathroom tissue is so squeezably soft. 0:22 Even Miss Flag can't resist squeezing it. 0:25 - Deep down soft. 0:27 (sniffs) Soft fragrance. 0:29 - I wish Mr. Stein would catch her. 0:32 Mr. Stein where are you? 0:34 (elevator door creaks) 0:35 - (gasps) Mr. Stein 0:36 - Squeezing Charmin on company time, Miss Flag? 0:37 - But I... 0:40 - Go up to your desk immediately. 0:41 (elevator door creaks) 0:44 - Oh Miss Flag if you only knew 0:45 even I can't resist squeezing Charmin. 0:47 (elevator door creaks) 0:50 - (gasps) 0:51 - (grunts) 0:52 (slow delicate trumpet sound) 0:53 Charmin bathroom tissue. 0:54 So squeezable soft, 0:56 it's irresistible. 0:58

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