P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (gong ringing) 0:01 - Charmin's so big, we need a big gong 0:02 to keep them from squeezing it. 0:03 Measure how fluffed up it is. 0:05 - Wow, Charmin's got so much squeezable softness, 0:07 I don't think that big gong will stop them! 0:10 - Charmin's so big and fluffed up. 0:12 - It's got so much squeezable softness, it's irresistible. 0:14 (gong ringing) 0:18 - Ladies, please don't squeeze the Charmin, 0:19 or you'll get the big-- 0:22 (gong ringing) 0:23 Gong. Announcer Fluffed up Charmin, so squeezably soft. 0:24 - It's irresistible. 0:27
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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