P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Oh boy, Mr. Whipple. 0:02 Here comes a big Charmin. 0:04 - Big Charmin? Where? 0:06 - Here, Mr. Whipple. 0:07 A big Charmin to celebrate the fact that Charmin's so big. 0:08 - Take it out. 0:11 If they see this, they'll want to squeeze it even more. 0:12 Charmin's so squeezably soft, it's irresistible. 0:14 - Don't you want to know 0:17 how big Charmin really is, Mr. Whipple? 0:18 - No. 0:20 - Well, I'll show ya. Here, measure it. 0:21 All the way around. 0:24 - Charmin's big, really big. 0:26 - That makes people want to squeeze it even more. 0:28 Charmin's so 0:31 squeezably soft. 0:32 - It's irresistible. 0:34 They'll never be able to resist squeezing Charmin. 0:35 - Oh, look at that. 0:38 - Don't let them see the big Charmin. 0:39 - Oh, we see it, Mr. Whipple. 0:41 - It makes us want to squeeze the Charmin even more. 0:42 - Please. Don't squeeze the Charmin. 0:45 - But Charmin's so big. 0:46 - And so squeezably soft. 0:48 - It's irresistible. 0:51 Announcer Charmin. 0:53 So big. And so squeezably soft. 0:53 So squeezably soft. 0:56 - It's irresistible. 0:57

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