P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Boy, Mr. Whipple, here comes a big Charmin. 0:01 - Big Charmin? 0:04 - To celebrate the fact that Charmin's so big. 0:05 - Take it out! 0:07 If they see this, they'll want to squeeze it even more! 0:08 Charmin's so squeezably soft it's irresistible! 0:10 - Don't you want to know 0:12 how big Charmin really is, Mr. Whipple? 0:13 - No. 0:15 - Well, I'll show you. Here, measure it all the way around. 0:17 - Charmin's big, really big. 0:20 - That makes people want to squeeze it even more. 0:22 Even you, Mr. Whipple. 0:24 Charmin's so squeezably soft. 0:25 - It's irresistible.
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John W. Hartman Center for Sales Advertising & Marketing History
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- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
- P&G: Bounce Fabric Softener, 1970s (1970s) · Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
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