P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Please don't squeeze the Charmin. 0:01 - No, no, I hired you to imitate me. 0:03 - Please don't squeeze the Charmin. 0:06 Now practice. 0:08 - I love to squeeze Charmin. 0:09 - Please don't squeeze the Charmin. 0:11 - Oh, you're not Mr. Whipple. 0:13 Charmin is so soft, you can 0:16 see, feel, and hear the softness. 0:18 See the softness? 0:20 - It looks soft. - Feel the softness. 0:22 - Feels soft and fluffy. Woman Even hear the softness. 0:25 - You're right. 0:27 - Please, don't squeeze the Charmin. 0:28 - Oh, another fake Whipple. 0:30 - I'm the real George Whipple. 0:32 Charmin is so soft, you can see, feel and hear the softness. 0:33 Makes it so squeezably soft, it's irresistible. 0:37 - Please don't squeeze the Charmin. 0:40 Woman You're the real Mr. Whipple, all right. 0:42

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