P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - This is your first job, 0:01 so today, stop the Charmin-squeezers. 0:02 - Yes, sir. 0:04 - Please, don't squeeze the Charmin. 0:05 - But Charmin's got our kind of softness. 0:07 - You can see the softness. 0:09 - Yes. - Feel the softness. 0:12 - Even hear the softness. - Makes Charmin so squeezably-soft. 0:15 - It's irresistible. 0:17 - Please. I know that you can see, feel, and hear the softness, 0:19 but to get ahead here, you must stop Charmin-squeezers. 0:22 - Mr. Whipple, please don't squeeze the Charmin. 0:25 (all laughing) 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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