P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - The big squeezer's here. 0:01 - Oh, no! 0:02 Why do you always squeeze the Charmin, Mrs. Johnson? 0:04 - Because Charmin's got my kind of softness, 0:06 squeezable softness. 0:08 You can see the softness. 0:09 - I see. 0:11 - Feel the softness. 0:12 - Feels soft. 0:13 - Even hear the softness. 0:14 - Yeah. 0:15 - That's why I can't resist giving Charmin a big squeeze. 0:16 - Please don't squeeze the Charmin. 0:18 Just because you can see, feel and hear the softness, 0:20 is no reason to be a big squeezer. 0:22 - You're a big squeezer, yourself, Mr. Whipple. 0:24 (both chuckle) 0:27

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