P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Please don't squeeze the Charmin. 0:01 - No, no, I hired you to imitate me. 0:03 - Please don't squeeze the Charmin, now practice. 0:06 At last, I can be in more than one place at once. 0:09 I dare 'em to squeeze. 0:11 - Oh, Charmin's got my kind of softness. 0:13 I love to squeeze Charmin. 0:15 - Please don't squeeze the Charmin. 0:18 - Oh, you're not Mr. Whipple. 0:20 - How soft can Charmin be, anyway? 0:23 - Charmin is so soft, you can see, feel, 0:25 and hear the softness. 0:27 See the softness? 0:28 - It looks soft. - Feel the softness. 0:30 - Feels soft and fluffy. - Even hear the softness. 0:34 - You're right (laughing). 0:36 - Ladies, please don't squeeze the Charmin. 0:37 - Oh, another fake Whipple. 0:40 - I'm the real George Whipple. 0:41 - If you're the real Whipple, you'll know 0:43 why we always squeeze Charmin. 0:45 - Because Charmin is so soft, you can see, feel, 0:47 and hear the softness, makes it so squeezably soft, 0:50 it's irresistible. 0:52 - Please don't squeeze the Charmin. 0:54 Woman You're the real Mr. Whipple, all right. 0:57

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