P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hello, I'm Mr. Whipple. 0:00 Remember me and please don't squeeze me the Charmain? 0:02 These signs all over my store. 0:06 Well, out they go. 0:08 You didn't pay attention. 0:11 You squeezed anyhow. 0:12 But it wasn't all bad. 0:13 The squeezing got you to take Charmin home. 0:15 The softness keep you coming back for more, 0:19 with good reason. 0:22 Look, two stacks, same number of sheets. 0:24 Now, if Charmin were made the ordinary way, 0:27 it would stack up like this. 0:30 But with Charmin made the fluff up way. 0:32 It's doubly fluffy, and that's why it's so squeezably soft, 0:34 and that's the whole idea with Charmin. 0:39 The squeezing gets you. 0:41 The softness keeps you. 0:43

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