P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Look all supposed to be bargains. 0:00 Well, this they liked. 0:03 This they didn't. 0:06 This they liked. 0:08 This they didn't. 0:11 What good is a bargain they don't like. 0:13 Take toilet paper. 0:16 I tried a no name, wasn't soft enough 0:17 and softness is what they like. 0:20 So I went back to Charmin. 0:23 It is squeezably soft. 0:25 It's the real bargain. 0:27 There's no comparison. 0:29 Look, same number of sheets, no name, Charmin 0:30 See how much thicker and fluffier Charmin is? 0:35 This softness they'll like. 0:37 I wish everything were made like Charmin. 0:40 A bargain they'll like. 0:43

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