P&G: Charmin Bath Tissue, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (horse neighing) 0:00 - Excuse me, Mr. Whipple, 0:01 but the ladies aren't squeezing the new Charmin. 0:03 - Wonderful, this I gotta see! 0:05 - New Charmin's so lush, so plush. 0:07 - Squeezing's not enough anymore! 0:10 - I gotta hug it! 0:12 - What?! 0:13 Narrator How much softer is new lush, plush Charmin? 0:14 Watch, two fragile eggs. 0:16 Old Charmin was soft, 0:18 but new lush, plush Charmin's a whole lot softer. 0:19 - Ladies, please, don't hug new lush, plush Charmin. 0:23 - Excuse me, Mr. Whipple. 0:26 (both chuckle) 0:27
Complete Record:
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John W. Hartman Center for Sales Advertising & Marketing History
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