P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mr. Whipple, Mr. Whipple! 0:00 - What Harriette? 0:02 - There's a totally new Charmin, 0:03 and the ladies aren't squeezing it. 0:05 - Not squeezing it, at last. 0:08 - This new Charmin's so lush, so plush, 0:10 squeezings not enough anymore. 0:12 - Yes, yes. 0:15 - You gotta hug it. 0:16 - What! 0:17 - Darrell, this new Charmin, it's so lush, so plush. 0:19 - You're not going to squeeze it? 0:23 - Oh, squeezing is not enough anymore. 0:24 You got to hug it. 0:27 - What! 0:28 Announcer How much softer is new lush, plus Charmin? 0:30 Watch, two fragile eggs. 0:32 Old Charmin was soft, 0:34 but new Charmin's a whole lot softer. 0:35 Watch closely. 0:39 It's so lush, so plush. 0:40 - Squeezings not enough anymore. 0:43 - You gotta hug it. 0:45 - Ladies, I don't care how lush and plush new Charmin is, 0:46 please don't hug it. 0:49 Announcer New Charmin is so lush, so plush. 0:51 - Even you've got to hug it, huh Mr. Whipple. 0:54 (laughing) 0:57

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