P&G: Charmin Bath Tissue, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - So. 0:00 - Dr. Halberstam? 0:02 - Ja? - I'm finally going to stop squeezing Charmin. 0:03 - Ah, this is good! 0:06 - 'Cause now there's a new Charmin. 0:07 - Ja? 0:09 - It's so lush, so plush, squeezing's not enough anymore. 0:09 - Ja? 0:12 - You gotta hug it! (laughs) Announcer How much softer is new lush, plush Charmin? 0:15 Watch. Two fragile eggs. 0:18 Old Charmin was soft, but new Charmin's 0:19 a whole lot softer, watch closely. 0:23 It's so lush, so plush. 0:25 - Squeezing's not enough anymore. 0:27 You gotta hug it! 0:31 Announcer New Charmin is so lush, so plush. 0:33 - Squeezing's not enough anymore. You gotta hug it. 0:36 - Mom! 0:41

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